CHOCOLATE CHIP COOKIE Week celebrates the simple joy of biting into a warm, gooey chocolate chip cookie and savoring its comforting flavors the 1st full week in March. A delightful occasion dedicated to indulging in one of the most beloved treats β chocolate chip cookies! During this week, people bake, share, and enjoy these delicious cookies, from classic recipes to inventive twists.
In 1930, Ruth Graves Wakefield and her husband bought a tourist lodge called the Toll House Inn in Whitman, Massachusetts. As a talented chef, Ruth prepared all the food for the guests herself.
One day in 1937, while making a batch of Butter Drop Do cookies (her own recipe similar to chocolate cookies), Ruth found herself without the necessary bakerβs chocolate. In a moment of inspiration, or perhaps by accident, Ruth substituted semi-sweet chocolate pieces made by cutting up a Nestle chocolate bar instead. Unlike baking chocolate, the chopped pieces didnβt fully incorporate into the dough. The result was a cookie loaded with chocolate morsels that held their distinctive shape and texture.
The new creation was a massive hit with guests at the inn. Ruth called them βToll House Crunch Cookiesβ and they quickly gained popularity through word-of-mouth and by being mentioned in a Boston newspaper.
Realizing their potential, Ruth struck a deal in 1939 with Nestle to print her recipe on their semi-sweet chocolate bar labels, becoming one of the first examples of product branding on food packaging.
Nestle began manufacturing and selling the chocolate morsels specifically for baking under the named βNestleβs Semi-Sweet Chocolate Morselsβ in 1939. The Wakefield/Toll House recipe boosted sales for Nestle immensely over time, and the two names βToll House Cookiesβ and βChocolate Chip Cookiesβ became ingrained in American culture and baking.
So what started as a creative baking swap by Ruth Wakefield at her Massachusetts inn became an accidental invention that forever changed cookies and led to the iconic, beloved chocolate chip cookie.
Use social media posts with the hashtags #NationalChocolateChipCookieWeek, #ChocolateChipCookies, #CookieTime, #BakingLove, #Cookies, #FoodHolidays, #MarchHolidays, #Holiday, #FindADayToLOVE, #iHEARTdays to support the importance of celebrating, promoting, and sharing with the world why you β€οΈ CHOCOLATE CHIP COOKIE Week.
Year | Dates |
---|---|
2024 | Week of March 3 |
2025 | Week of March 2 |
2026 | Week of March 1 |
2027 | Week of March 7 |
2028 | Week of March 5 |
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